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Downloads

  • West Yorkshire Enterprise Agency - Marketing and Selling

    Download r application/vnd.openxmlformats-officedocument.presentationml.presentation - 2165939 MB

  • Starting A Business? You Need To Know Where The Money's Coming From.

    In business, cash is reality. That's why your budget is very important.  Use our handy cashflow template to help check that the budget for your new venture stacks up. It's an Excel-format spreadsheet in a Zip file.

    Many businesses fail because they can't make enough money - in other words they either don't sell enough, don't make enough profit or it costs too much to run the business. In business, cash is reality.  That's why your budget is very important.  It will give you a sense of whether your business is viable or not. Use our handy cashflow template to check this for your own new business.

    Download r application/x-zip-compressed - 2884 KB

  • Starting A Business? You Need A Business Plan

    Every new business needs a business plan and it's often the case that less is more when it comes to business planning for your small business. Check out our handy template.  This is a straightforward Word-format template in a Zip file.

    A business plan sets out your goals and how you plan to achieve them. Find out what you need to include.

    Download r application/x-zip-compressed - 19040 KB

  • Determining Your Business Growth Strategy Using the Ansoff Matrix

    The Ansoff Matrix is a tool that helps businesses decide what the right growth strategy is for them. 

    Using the matrix, it is possible to look at a business’s products and the markets it operates in to help set the right direction for growth.  The more of a ‘new’ element in any given strategy, the riskier that strategy will be and, as a result, the more the resources that will be required to make it a success.

    Download r application/pdf - 172847 KB

  • How To Survive Change and Grow

    Too much like hard work?
    Easier said than done?
    Is it really worth the effort?

    Understand people's reaction to change.
    Lead and do the Right thing.
    Are we good, bad or indifferent.
    Change is a process.
    Plan and control.


    A Good Strategic Plan should be
    Feasible; Measurable; Time Specific; Flexible; Inspiring; In Writing.

    Download r application/x-zip-compressed - 377073 KB

  • Building Better Relationships at Work

    Who are you?
    Are you a Leader ... or just a Control Freak?!

    Part 1 - What does it take to be a leader.

    Part 2 - Many styles of leadership.

    Part 3 - It's as easy as 1, 2, 3, 4.


    What does it take to be a leader ...
    How not to lead; Recipe for leadership; Emotional Intelligence


    Many styles of leadership ...
    Leadership has many faces; many styles; when to use them; be flexible


    It's as easy as 1, 2, 3, 4 ...
    What's your vision; Get your people on side; Get a plan; Measure progress & performance

    Download r application/x-zip-compressed - 722090 KB

  • Secrets of Great Communication

    We all do it but are we any good at it?
    Who is the best communicator in the world?
    Get your own communications tool kit.
    It's all about: listening, questioning, body language, sincerity, congruence.

    Secret No.1 - We're all born with the ability to be great communicators

    Secret No.2 - We can all be great sales people

    Secret No.3 - We are all great in teams

    Secret No.4 - Meetings don't have to be a waste of time

    Managing our communications ...

    Planning and preparation; Negotiating; Giving Feedback; Appearance; Cultural awareness.

    How do customers buy in ...
    Think of the problem, how to resolve it and what is the best way.

    We are all great in teams ...
    Engage workshops: Where are we now, Where do we want to go.

    Meetings are a waste of time ...
    What are the ingredients of a successful meeting; Plan & prepare, Get the format right.

    Download r application/x-zip-compressed - 1068608 MB

  • Ten Golden Rules of Smart Selling

    Selling is both an art and a science - but it certainly isn't rocket science. Find out about simple and effective selling.

    Selling the right products to the right customers for the right price isn't as complicated as some professionals make out.  Effective sales involves a combination of personal communication skills, a process that's broadly the same time and again and an approach that suits any given set of circumstances.  Once you understand this, it's easy to think about how you sell and make sure you get customers you deserve.

    Download r application/pdf - 161718 KB

  • Smart Selling Made Simple

    Sales don't just happen - YOU make them happen! But it's not rocket science, we all sell. This presentation helps you understand how to move beyond the sales and marketing hype and text books towards a successful and sustained sales strategy that not only supports but actually drives your business growth. 

    Topics covered include:

    • Clarifying your sales objectives by considering your business and marketing strategies
    • Understanding your most valuable and profitable customers by looking at your existing customer base
    • Working out what sales and marketing activities you are good at to focus your effort and control your marketing costs.
    • Getting the right balance between servicing existing and new customers
    • Preparing a sales plan and a sales budget to drive your activity levels and help close sales
    • Measure sales performance to continuously improve results

    Download r application/pdf - 1857787 MB

  • Starting and Running your Business

    Four simple steps to Business Success 

    Workshop 3

    Download r application/pdf - 4159725 MB